It’s been one of those weeks for watches, where the launches just keep coming and coming. On top of the big hitters we’ve already covered – including Swatch’s AI-DADA, Breitling’s debut drop with Aston Martin and IWC’s slick new George Russell collaborations – there’s been a fresh wave of heat worth shouting about.
From tough-as-nails G-Shock to an Audemars Piguet that will no doubt make collectors weak at the knees, these are three of the hottest watches launched this week.
Audemars Piguet Neo Frame Jumping Hour
The Neo Frame Jumping Hour is Audemars Piguet having a bit of fun with history – and all I can say is ‘wow’. It revives the jumping hour complication, where the hour snaps forward every 60 minutes instead of creeping along with hands, and pairs it with a striking Art Deco-inspired design.
Inside is Calibre 7122, AP’s first self-winding jumping hour movement, offering a 52-hour power reserve and the sort of finishing you’d expect at this level. The pink gold and sapphire case nods to 1930s elegance, while the black sapphire dial and exposed construction keep things firmly modern. It’s a clever blend of heritage, innovation and serious watchmaking confidence.
G-Shock GA-2100CM-5A ‘Camo’
G-SHOCK is leaning hard into the Y2K camo comeback, giving the ever-popular GA-2100 a fresh, urban twist. The new camouflage pattern is more clever than shouty, subtly hiding the iconic G-mark within the design, while metallic detailing lifts it well beyond standard military fare.
It’s a look that plays nicely with gorpcore and urban outdoor fits, but still feels unmistakably G-Shock. At £109 (approx. US$150), it’s an easy way to add something a bit bolder to your rotation. Better still, the bezel and band are made from bio-based resin, using renewable resources like corn – proof that you can follow a trend without totally ignoring the planet.
Vacheron Constantin Overseas Tourbillon “Deep Red”
The Overseas Tourbillon in titanium is a big flex from Vacheron Constantin. It’s the first Overseas tourbillon to pair an all-titanium case and bracelet with a deep red dial, and the contrast works beautifully.
Titanium keeps things light, tough and wearable, while the ultra-thin calibre 2160 (just 5.65 mm thick) brings a tourbillon and an impressive 80-hour power reserve, all finished to Hallmark of Geneva standards.
You also get three looks out of the box, thanks to a tool-free strap system with titanium and rubber options. It’s sporty, refined, and far more versatile than “tourbillon” usually suggests.
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