Amazon Prime Day is coming back on 8 July for 2025. It’s really just Amazon’s own version of Black Friday at an earlier point in the year.
As the name suggests, you need to be a Prime member to take advantage of the deals. But if you’re not a Prime member you can just grab a free trial to do this – see above.
Prime Day has become so massive that Amazon has given up putting all of its deals into 24 hours. For the last few years, there have been two days of deals, and this year we get four days of savings – the longest so far. This page is where we will show you all the best Prime Day deals, but for now, here’s everything you need to know about the upcoming sale.
When is Amazon Prime Day 2025?
Amazon confirmed that Prime Day is coming back for 2025 this July. It’ll take place from 8 July for four days, until the end of the 11 July. While this is the longest event so far, it’s taking place at a similar time to years prior:
- In 2024, Prime Day was held July 16 – 17
- In 2023 Amazon Prime Day took place from 11-12 July
- In 2022 Prime Day was almost on the same dates, July 12-13
- In 2021, it was on June 21-22. But, y’know, that was a different time.
The sales event also took place during July (around the 16/17 mark) in 2015-2019. In 2020, the date was also delayed until October because of the global situation at that time.
As we mentioned, you need to have Amazon Prime to take advantage of Prime Day deals and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the trial, it’ll set you back $139 for the year, or $14.99 a month, but you can cancel the trial at any time during it.
Why do you need to be a Prime member?
As we mentioned, you need to be a Prime member to take advantage of the Prime Day deals. That’s because it’s really like a loyalty programme for Amazon. Plus it wants to encourage you to sign up in the first place. Don’t let that put you off, though, because Prime is a rather good deal regardless of Prime Day, and you can easily get a 30-day free trial for Prime if you’ve never used it before. After the trial, it’ll set you back $139 for the year, or $14.99 a month, but you can cancel the trial at any time, of course.
Prime offers you plenty aside from next-day delivery. it gives you full access to its Amazon Prime Instant Video service (you’ll find our own lovingly curated, and constantly updated, list of the best films and TV shows to watch on Prime Video here), but also includes Prime Music and the Kindle Lending Library, plus unlimited one-day delivery from Amazon’s humongous online marketplace.
The best deals are known as Spotlight deals, which will usually be available in a limited quantity, with Lightning Deals sitting alongside them, which will last for just six hours. With both of these, you’ll want to be quick if you like what you see.
How to get the best Prime Day savings
It’s not unusual to see better deals on Prime Day than Black Friday and there are always some tasty offers about. However, there’s a lot of other, not-so-good deals. So we’re always on hand to curate the top deals, enabling you to safely ignore the other rubbish. Getting to the good stuff sadly means sifting through naff deals.
Top deals can tempt, but if you have a shopping list of products you want to get during Prime Day, doing a bit of research ahead of time means the deals you’ll go for are worth the cash.
The savings stated might also be based on the original selling price rather than what it sells for on the site normally. If you’ve got your eye on something, it could be worth finding out its price now, so you know just how much of a deal it really is, or you can use a tool like CamelCamelCamel to see what the previous price was.
Those that are genuine deals – and there are plenty of them – are likely to be snapped up quickly, so be ready to start clicking as soon as they’re live.
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