You’ve made it through the automated menu, survived the hold music and finally reached a human being! They ask for your booking reference. It is, naturally, buried somewhere inside your iPhone, probably in an email you received six months ago. Internally, you scream.

Sure, you could leave the call screen, open Mail, and start frantically searching while attempting to follow the conversation. Or, with Apple’s new Call Context feature, your iPhone could find the reference for you and put it directly in front of you. Which one sounds like the better option?

Call Context is coming as part of iOS 27, and it might be one of the most useful additions…

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