If you’re the kind of person who buys an iPhone in August, congratulations, you’ve never once benefited from Apple’s pricing calendar, and this article is for you. For the past decade (with the exception of a couple of pandemic-addled years when even Apple lost track of the month), Apple has announced new iPhone models in September. Even if you don’t want the latest model, the current ones usually drop in price at this point, so August is never, ever the time to buy a new iPhone.
This year, the same rule applies to the Apple TV 4K. Somewhere in Cupertino, there’s a small black box in a drawer, fully finished, occasionally taken out and fondly…
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