Two years ago, Lego and F1 shook hands on what looked like a fairly standard licensing deal. It’s since turned into one of the most successful partnerships in motorsport (up there with Rust-eze and Lightning McQueen).
It started with some Speed Champions sets and a bit of cross-promotion. Job done, right? Instead it’s turned into something far bigger – drivable life-sized cars, a race-ready F1 Academy livery, and helmets so detailed that drivers turned up to the track with them.
I’ve been watching F1 since Jenson Button won the title with Brawn GP, and I’ve been playing with Lego for about as long as I can remember – so this is about as close…
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