Welcome to my roundup of LVMH Watch Week 2026, where I’ll keep you updated on all the latest releases and highlights from the hottest watch event of the year (so far).
Jumpstarting the new year with a bang, all of the latest novelties from Bulgari, Daniel Roth, Hublot, Louis Vuitton, TAG Heuer, Tiffany & Co, and Zenith will be on display.
This year, from January 19th to 21st, 2026, Milan is hosting the seventh edition of LVMH Watch Week.
I’ll be picking my very favourite new launches, many vying for a place in Stuff’s guide to the best watches, and keeping you updated along the way. Here are the best new watches at LVMH Watch Week 2026 so far:
Bulgari
Bulgari Maglia Milanese Monete
Bulgari has put the spotlight on its in-house micro-mechanical watchmaking at LVMH Watch Week, with a series of jewellery-led timepieces powered by some of the smallest automatic and hand-wound movements around.
The Maglia Milanese Monete ‘secret watch’ features an authentic ancient Roman coin dating from 198–297 AD.
For the first time, the Maison pairs Monete with a Milanese mesh bracelet crafted in rose gold, highlighting a Renaissance-era goldsmithing technique known for its flexibility and fluid feel.
At the heart of the Maglia Milanese Monete is the Piccolissimo BVP100, a hand-wound movement measuring just 13.50mm across and 2.50mm thick. First introduced in 2022, it now appears in a revised version with crown winding and a sapphire caseback, allowing the 102-component calibre to be viewed in action. It weighs just 1.9g.
Daniel Roth
Daniel Roth Extra Plat Rose Gold Skeleton
Daniel Roth has unveiled the Extra Plat Rose Gold Skeleton, marking a significant step in the brand’s modern revival. It takes one of Roth’s most restrained designs and opens it up, revealing a newly developed skeletonised calibre while preserving the proportions that made the Extra Plat so respected in the first place.
The watch is housed in the brand’s signature double-ellipse case, rendered here in 18k rose gold. Despite the visual complexity of the openworked movement, the overall feel remains elegant and composed. I like that restraint. Skeleton watches can easily tip into excess, but this one does a good job of keeping it reserved.
At its heart is the manually wound calibre DR002SR, developed in-house and crafted entirely from solid rose gold to match the case. Skeletonisation has been designed into the movement from the outset, rather than cut away after the fact, which shows in the balance and rigidity of the structure. With a 65-hour power reserve and a 4Hz beat rate, it’s technically serious as well as visually engaging.
Gérald Genta
Gérald Genta Geneva Time Only
Gérald Genta has expanded its Geneva collection with two new time-only watches. Available in rose gold and white gold, the pair distils the spirit of Geneva into a cleaner, more wearable form, while staying true to the sculptural language Genta is known for.
Both models use a newly refined 38mm cushion-shaped case, produced in-house, with softer contours than the original 1970s design. I think the size choice is spot on. It feels modern without losing the presence that defines a Genta case. The gadroon detailing and mix of polished and satin finishes do a lot of quiet work here, catching light without ever shouting.
The dials are deliberately calm. A two-segment minute track plays with geometry, echoing the cushion case while keeping legibility front and centre. The rose gold version is warm and slightly nostalgic, paired with a brown leather strap, while the white gold model takes a cooler, more contemporary tone.
Inside is the automatic Zenith Elite GG-005P, visible through the caseback, with a 50-hour power reserve.
Hublot
Hublot Big Bang Tourbillon Novak Djokovic GOAT Edition
Hublot has unveiled the Big Bang Tourbillon Novak Djokovic GOAT Edition, a trio of watches celebrating the tennis star’s record-breaking career. The series totals 101 watches, split across three colourways inspired by tennis surfaces: blue for hard court, orange for clay, and green for grass. The numbering reflects Djokovic’s wins on each surface, with additional watches promised if his tally increases.
The 44mm case is made from a proprietary composite created using Djokovic’s Lacoste polos and Head racquets, paired with a ‘Titaplast’ mid-case for strength and lightness. It sounds mad, but I think it’s a really nice tie-in.
The MHUB6035 automatic tourbillon movement is built around a lattice mainplate designed to resemble tennis strings, and the detailing – right down to tennis-ball-shaped screws – is relentless. It’s not subtle, but it isn’t meant to be.
Hublot Big Bang Unico SR_A
Hublot and Samuel Ross have introduced the Big Bang Unico SR_A, the first SR_A signature watch powered by the brand’s in-house Unico chronograph movement. Limited to 200 pieces, this new model brings Ross’s industrial design language into a more accessible format than the earlier SR_A tourbillon editions. The watch features a 42mm satin-finished and polished black ceramic case, paired with a newly developed honeycomb-pattern rubber strap.
The skeletonised dial reveals the HUB1280 Unico calibre, complete with a flyback chronograph and 72-hour power reserve, and the exposed column wheel at 6 o’clock adds a nice technical touch.
Hublot Classic Fusion Sage Green
Hublot has also introduced three new Classic Fusion models finished in a pastel sage green, tapping into one of the strongest colour trends in watches right now. The new shade arrives across 33mm, 42mm and 45mm versions, all housed in lightweight titanium cases and paired with matching rubber-and-fabric straps. Each model shares the same clean, open dial layout that defines the Classic Fusion line.
Hublot Classic Fusion Chronograph UEFA Europa League
Hublot has expanded its football-linked catalogue with the Classic Fusion Chronograph UEFA Europa League Titanium Carbon, a new limited edition. The 42mm chronograph continues the brand’s role as official licensee of the competition, with just 50 pieces produced for 2026.
The case combines lightweight Grade 5 titanium with a technically complex carbon fibre bezel, inlaid with orange fibreglass (it looks like tortoiseshell to my eyes). Because the carbon pattern is random, each watch is genuinely one of a kind.
At 11.9mm thick, I think it’s a very wearable size, especially compared to some of Hublot’s bulkier Big Bang models. Inside is the HUB1153 automatic chronograph movement, customised with Europa League branding at 3 o’clock and on the caseback. There’s even a miniature trophy included in the presentation box.
Louis Vuitton
Louis Vuitton Tambour Convergence Guilloché
Louis Vuitton has unveiled the latest chapter in its Tambour Convergence collection with the Guilloché, a rose-gold timepiece showcasing the House’s mastery of traditional métiers d’art. Hand-turned guillochage ripples across the domed case, while radiating patterns frame the innovative hour-and-minute disc display.
Crafted entirely at La Fabrique du Temps, the watch houses the in-house LFT MA01.01 automatic calibre, offering 45 hours of power reserve.
Louis Vuitton Escale High Complications
Louis Vuitton expands its Escale collection with three high-complication models: the Worldtime, Twin Zone, and Minute Repeater. Each is powered by a new in-house calibre, elevating technical mastery while staying rooted in the spirit of travel.
Highlights include the platinum Worldtime (pictured above) with hand-painted or enamelled city flags, the Twin Zone with precise two-time-zone tracking, and the Minute Repeater combining retrograde minutes with jumping hours.
Every watch blends ingenious watchmaking with artisanal finishing, making travel both practical and poetic.
Louis Vuitton Escale Tiger’s Eye
Louis Vuitton introduces the Escale Tiger’s Eye, limited to 30 pieces, marrying natural stone and watchmaking savoir-faire. The 40mm case and dial are crafted from a single tiger’s eye stone, framed by yellow gold, creating a warm, luminous effect.
Machining and polishing the dense mineral required painstaking precision, while the automatic LFT023 calibre ensures chronometric performance.
TAG Heuer
TAG Heuer Carrera Split-Seconds Chronograph
TAG Heuer has expanded the Carrera line with its most technically ambitious model to date, introducing a split-seconds chronograph powered by an in-house high-frequency movement. Housed in a 42mm grade-5 titanium case, the new Carrera Split-Seconds Chronograph marks a clear move into haute horlogerie territory for the collection.
The watch features TAG Heuer’s glassbox sapphire construction, paired with a translucent sapphire dial that reveals the rattrapante mechanism beneath without fully skeletonising the display. The approach keeps the focus on legibility while offering a clear view of the watch’s mechanical complexity, which I really appreciate.
Power comes from the Calibre TH81-01, a lightweight, hand-finished movement operating at 5Hz with a 65-hour power reserve. Titanium is used extensively throughout the movement to reduce mass, while the caseback view emphasises its floating architecture and finishing.
TAG Heuer Carrera Chronograph Seafarer
TAG Heuer has revived the Carrera Seafarer, bringing the historic tide-tracking chronograph back into the modern Carrera Chronograph range. The new model blends vintage inspiration with contemporary mechanics, offering a complication rarely seen in modern sports chronographs.
The 42mm stainless steel case (personally, I would have preferred the 39mm case) uses the Carrera glassbox sapphire crystal, designed to improve dial legibility by extending over the curved flange. The dial combines a champagne base with beautiful teal accents, while a dedicated tide indicator adds functionality aimed at coastal and marine use.
Inside is the Calibre TH20-04, an automatic chronograph movement with an 80-hour power reserve, developed specifically to support the tide complication. The movement reflects TAG Heuer’s growing focus on purpose-built calibres rather than modular solutions.
The Seafarer is supplied on a seven-row beads-of-rice bracelet, with an additional fabric strap included. It’s a niche Carrera, but it might also be my favourite yet.
TAG Heuer Carrera Chronograph Glassbox 41mm
While watch journalists bang on about the popularity of smaller case sizes (I’m guilty of it myself), most big watch brands will tell you that larger watches are still the best sellers. TAG Heuer has introduced a new 41mm version of the Carrera Chronograph Glassbox, positioning it as a more balanced alternative within the modern Carrera line-up. The new size sits between the existing 39mm and 42mm models, aiming to combine presence with everyday wearability.
The stainless steel case retains the signature glassbox sapphire crystal, which curves over the dial to enhance depth and readability. TAG Heuer has kept the dial layout clean and date-free, staying true to the Carrera’s long-standing focus on clarity.
The model launches with three dial options: blue, teal green, and black with red accents. The blue offers a more traditional Carrera look, the teal green adds a modern, brand-specific twist, while the black and red variant draws directly from TAG Heuer’s motorsport roots.
Powering the watch is the Calibre TH20-01 automatic chronograph movement, offering an 80-hour power reserve and visible through a sapphire caseback. It’s a straightforward, robust movement choice that reinforces the watch’s role as a core Carrera offering.
Of the current Carrera range, this is likely the most broadly appealing model – modern, well-proportioned, and firmly rooted in the collection’s original design principles.
Tiffany & Co
Tiffany & Co. Tiffany Timer
Tiffany & Co. has marked the 160th anniversary of its first chronograph with the debut of the new Tiffany Timer. Produced in a limited edition of just 60 pieces, the watch revisits one of the House’s earliest timing instruments, first introduced in 1866, and reinterprets it through a distinctly Tiffany lens.
The Tiffany Timer is housed in a 40mm polished platinum case, with softly rounded lines and chronograph pushers that flow into the case profile. A faceted crown echoes the six-prong Tiffany Setting, while the dial is finished in signature Tiffany Blue lacquer. Hour markers are set with baguette-cut diamonds, a clear nod to the brand’s jewellery heritage, and the white gold hands keep the layout balanced and legible.
Power comes from a customised El Primero 400 automatic chronograph movement, visible through the sapphire caseback. The real flourish is the oscillating weight, which features an 18k yellow gold Bird on a Rock, hand-sculpted and polished in miniature form. I like how unapologetically Tiffany this feels. It’s a serious chronograph, but it doesn’t forget where it comes from.
Zenith
Zenith Defy Revival A3643
Zenith has expanded its Revival line at LVMH Watch Week 2026 with the Defy Revival A3643, a faithful modern reissue of a key 1969 reference. The new model follows earlier Revival editions, bringing back the angular “bank vault” Defy design in a compact 37mm steel case, paired this time with a refined silver-toned dial.
The watch closely recreates the original’s geometry, from the octagonal case and multi-faceted bezel to the distinctive ladder bracelet originally designed by Gay Frères. The dial has been retro-engineered using scans of the vintage model, and I like how the applied markers mix satin-brushed surfaces with glossy black recesses – it adds depth without losing the tool-watch feel. The orange-accented seconds hand is a small detail, but it gives the watch some much-needed energy.
Inside, Zenith upgrades things with a sapphire caseback, revealing the Elite 670 automatic movement. It runs at 4Hz and offers a 50-hour power reserve.
Zenith Defy Skyline Chronograph
Zenith has added a new all-black ceramic version of the Defy Skyline Chronograph, giving the model a darker, more overtly modern edge. Previously seen in coloured ceramic, this is the first time the Skyline Chronograph has been rendered entirely in black, including both case and bracelet.
The faceted ceramic case highlights the Skyline’s architectural design, while the gradient dial – lighter at the centre and darker at the edges – adds depth without distracting from legibility.
Inside beats the El Primero 3600, Zenith’s high-frequency chronograph capable of measuring 1/10th of a second, with the chronograph seconds hand completing one rotation every 10 seconds. It offers a 60-hour power reserve and is visible through the sapphire caseback.
Zenith Defy Skyline Tourbillon Skeleton
The Defy Skyline Tourbillon Skeleton is one of Zenith’s headline launches for 2026, introducing the first fully skeletonised tourbillon within the Skyline family. Limited to 50 pieces, it pairs a 41mm rose gold case with an openworked El Primero movement designed to be seen from every angle.
There’s no traditional dial here. Instead, the movement itself becomes the architecture of the watch, framed by a minimal flange carrying the hour markers. The automatic El Primero 3630 SK runs at 5Hz and features a one-minute tourbillon at six o’clock, with a 50-hour power reserve. I think the way the Zenith star has been integrated directly into the movement is particularly clever – it’s a really nice touch.
The rose gold case softens the sharp Skyline geometry, adding warmth to what could otherwise feel quite technical. Paired with either a matching gold bracelet or a blue rubber strap.
Zenith Defy Skyline 36
Zenith has refreshed the Defy Skyline 36 with a new silver-toned dial, offered in two versions: a clean steel-bezel model and a more jewellery-led option set with brilliant-cut diamonds. The 36mm size remains unchanged, reinforcing the Skyline’s position as a versatile, unisex entry point into the Defy collection.
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