Google has announced its first bluetooth tracker dubbed the Pixel Tag, which will integrate directly within the company’s Find Hub app for keeping tabs on belongings and people.

Google has been facilitating third-party trackers through the Android Find Hub for quite some time – including cross-compatibility with Apple’s AirTag – but now the company is going for a first-party option.

The $29 (or $99 for four) Pixel Tag offers a pill-shaped design and a slim 5.4mm profile. Elsewhere, the Tag is 1.8-inches by 1.1-inches. There’s a large circular button to help you locate an errant phone. That differs from the circular AirTag design, while…

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