Introduction
No distracting display. No mandatory subscription. A no-brainer purchase? Google is aiming to rewrite the rules for scree-free fitness trackers at its first time of asking with the Fitbit Air.
Rather than demand a three-figure annual fee like Whoop or target data-obsessed fitness fanatics like the Garmin Cirqa, this everyman wearable has price on its side at just $100/£85. There’s been no skimping on sensors, it has a battery that can go the distance, and the companion app won’t bamboozle newbie exercisers with stats and charts. Comfort hasn’t been forgotten either.
OK, Google will happily also charge you $10/£8 a month for…
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