Music streaming service Deezer says close to half of all daily uploads are not created by musicians, but are AI-generated with the intent of defrauding the music industry.
The Spotify and Apple Music rival says 44% of all tracks being added derive from a large language model. That equates to 75,000 uploads of valueless slop per day and two million pieces of data produced at great environmental cost every month. The Paris-based company produced a report saying despite the onslaught from this utterly pointless endeavour, consumption only makes up between 1-3% of the total streams. Thankfully.
Deezer says it detects and demonetizes 85% of those uploads because they’re fraudulent. By default, AI tracks are removed from recommendations, thanks to a powerful patent-pending AI detection tool it uses to catch the slop before it infects your playlists. And, anything made with AI is labelled as such so you know to avoid like the plague.
“Songs detected as AI-generated are automatically removed from algorithmic recommendations and are not included in editorial playlists,” Deezer said in its blogpost.
“This is a first step in making sure that these tracks don’t dilute the royalty pool in any significant way. Potential future actions, including updating our supplier policy and removing/demonetising content need to be based on careful consideration.”
The idea behind the company’s detection tool is to reduce the incentive for fraudsters creating the content in the first place. “focused on two different methods of detecting unique signatures that are used to distinguish synthetic content from authentic content.” Deezer plans to license the technology to other platforms in the future. We wish them well.
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