The watch world’s most talked-about collaboration is finally here. Swatch and Audemars Piguet have joined forces to create the Royal Pop, a playful, accessible riff on one of horology’s most iconic silhouettes – the Royal Oak.
Housed in Swatch‘s signature Bioceramic material, the Royal Pop takes the Royal Oak’s legendary octagonal bezel and translates it into a bold, colourful pocket watch.
Doors open tomorrow – here’s everything you need to know before you go.
Royal Pop price
The Swatch x Audemars Piguet Royal Pop is priced at US$400 / £335 for the Lépine-style pieces and US$420 / £350 for the two Savonnette-style pieces.
Is the Royal Pop available online?
No. Like every major Swatch collaboration before it, the Royal Pop will not be available to purchase online. Swatch has consistently kept its high-profile drops exclusively in-store, and the Royal Pop is no exception.
The only way to get one is to walk through the door of a participating store in person.
This is a deliberate strategy that keeps the experience physical and communal (even if it does mean an early morning).
US stores: where to buy the Royal Pop
The Royal Pop will be available at the following Swatch stores across the US:
- New York, SOHO: 132 Spring St, 10012
Opening time: 11AM
Get directions - New York, Times Square: 1535 Broadway, Suite 168, 10036
Opening time: 10AM
Get directions - Garden City, Roosevelt Field: 630 Old Country Rd, Suite 2095, 11530
Opening time: 10AM
Get directions - Atlanta, Lenox Square: 3393 Peachtree Rd, Space 4040, 30326
Opening time: 10AM
Get directions - Austin, Domain North Side: 3211 Palm Way, Suite 154, 78758
Opening time: 10AM
Get directions - Canoga Park, Topanga Park Mall (Los Angeles): 6600 CA-77, Space #77, 91303
Opening time: 10AM
Get directions - Charlotte, South Park: 4400 Sharon Rd, Space G06, 28211
Opening time: 10AM
Get directions - Dallas, NorthPark Center: 8687 N US 75-Central Expy 1000, Space C2-632, 75225
Opening time: 10AM
Get directions - Denver, Cherry Creek: 3000 E 1st Ave, Space 176, 80206
Opening time: 10AM
Get directions - Honolulu, Ala Moana Center: 1450 Ala Moana Boulevard, Space 1118, 96814
Opening time: 10AM
Get directions - Houston, The Galleria: 5137 W. Alabama, Suite 7310, 77056
Opening time: 10AM
Get directions - King of Prussia, The Plaza at King of Prussia Mall: 160 N Gulph Road, Space 1310A, 19406
Opening time: 10AM
Get directions - Las Vegas, Forum Shops at Caesars Palace: 3500 Las Vegas Blvd, Space E074, 89109
Opening time: 10AM
Get directions - Aventura, Aventura Mall (Miami area): 19501 Biscayne Boulevard, Space 1587, 33180
Opening time: 10AM
Get directions - Miami Beach, Lincoln Road: 551 Lincoln Road, 33139
Opening time: 11AM
Get directions - Nashville, Green Hills: 2126 Abbott Martin Rd, Unit 214, 37215
Opening time: 10AM
Get directions - Oak Brook, Oakbrook Center (Chicago area): 30 Oakbrook Center, 60523
Opening time: 10AM
Get directions - Orlando, Mall at Millenia: 4200 Conroy Rd, 32839
Opening time: 10AM
Get directions - Santa Clara, Valley Fair (San José): 2855 Stevens Creek Blvd, B298, 95050
Opening time: 10AM
Get directions - Tampa, International Plaza: 2223 N Westshore Blvd, Space 258, 33607
Opening time: 10AM
Get directions - Troy, Somerset Collection (Detroit area): 2800 W Big Beaver Rd, 48084
Opening time: 10AM
Get directions
UK stores: where to buy the Royal Pop
The Royal Pop will be available at the following Swatch stores across the UK:
- London, Battersea Power Station: 251 Circus Road South, SW11 8BZ
Opening time: 10AM
Get directions - London, Carnaby Street: 21 Carnaby Street, W1F 7DA
Opening time: 10AM
Get directions - London, Covent Garden: 11–12 James St, WC2E 8BT
Opening time: 10AM
Get directions - London, Oxford Street: 313 Oxford Street, W1C 2HR
Opening time: 10AM
Get directions - London, Westfield White City: Unit 2212 Level 50, Westfield London, W12 7GF
Opening time: 10AM
Get directions - Birmingham, Birmingham Bullring: SU710 Moor St, B5 4BU
Opening time: 9AM
Get directions - Cardiff, Cardiff St. Davids: 7 Bridge Street, Unit LG11, Grand Arcade, CF10 2EF
Opening time: 9.30AM
Get directions - Edinburgh, Princes Street: 99a Princes Street, EH2 3AA
Opening time: 10AM
Get directions - Glasgow, Buchanan Galleries: 220 Buchanan St, Unit 41, G1 2FF
Opening time: 9AM
Get directions - Liverpool, Paradise Street: 37A Paradise St, Unit 141, L1 3EU
Opening time: 9AM
Get directions - Manchester, Trafford Centre: 58 Peel Avenue, Unit L23, The Trafford Centre, M17 8AA
Opening time: 10AM
Get directions - Newcastle upon Tyne, Metro Centre: Unit 63, Lower Green Mall, NE11 9YG
Opening time: 9AM
Get directions - Sheffield, Meadowhall: 62 High Street, Unit 109, Meadowhall Centre, S9 1EP
Opening time: 9AM
Get directions
Will there be queues?
Almost certainly – and if you’re heading to a major city like London or New York, plan for a long one.
Reports are already coming in of people camped outside stores ahead of tomorrow’s opening, mirroring the scenes that greeted the MoonSwatch in 2022. That launch saw queues stretching around the block well before stores opened, and chaos once doors opened (hopefully Swatch employees are little more prepared this time around).
The advice is simple: get there early. Very early.
One important note on price: if you miss out on launch day, you’ll almost certainly find Royal Pops appearing on the secondary market at inflated prices within hours. Resist the temptation. Based on the precedent set by the MoonSwatch, resale premiums tend to collapse within weeks as stock normalises in stores.
The Royal Pop is not a limited edition – and patience will be rewarded with a retail price purchase soon enough.
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