Ferrari has officially revealed the Luce – the legendary automaker’s first ever fully electric car, and arguably one of the boldest design swings it’s taken in decades –the five-seat EV was co-designed with LoveFrom, the creative collective founded by former Apple design chief and iPhone designer Sir Jony Ive, and fellow designer Marc Newson.
If the smooth curves, minimalist surfaces, and obsessively tactile interior controls look a little more Apple-esque than a traditional supercar, that’s probably why.
Ferrari says that the Luce combines clarity and refined simplicity across its exterior, cabin, and interface. Translation: fewer aggressive vents, fewer cluttered surfaces, and a much cleaner overall look than you’d normally expect from a Ferrari. It’s still unmistakably futuristic, though – complete with floating aerodynamic wings, a cab-forward shape, and rear-hinged back doors.
Underneath the hood sits some properly ridiculous hardware as you’d hope. The Luce uses four electric motors – one for each wheel – producing a combined 1035bhp. Ferrari claims 0–62mph in 2.5 seconds and a 192mph top speed, putting it firmly into ultra-high-performance EV territory despite weighing around 2.2 tonnes.
There’s a huge 122kWh battery pack too, with Ferrari claiming an estimated range of around 329 miles. Charging speeds top out at 350kW, while the car uses an 800V electrical architecture similar to the latest high-end EVs from Porsche and Hyundai. Ferrari says it engineered the entire battery pack and motors in-house so that the car can remain serviceable long into the future.
Elsewhere, the interior might be the most interesting bit. Rather than going full touchscreen overload like many modern EVs, Ferrari and LoveFrom have leaned heavily into physical controls.
There are machined aluminium dials, proper switches, tactile toggles, and even analogue-style instrument needles mixed with OLED displays. Marc Newson described the goal as creating the minimum distraction possible.
It’s also Ferrari’s first ever five-seater, with a spacious cabin and a hatchback-style rear that makes it considerably more practical than the brand’s usual low-slung supercars.
Production is set to kick off in late 2026, with European pricing starting at €550,000. US and UK pricing hasn’t been officially confirmed yet, but reports suggest that the Luce could cost around £440,000 when deliveries begin in spring 2027.
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