Two of the world’s most iconic brands have joined forces. No, we’re not talking about Swatch and Audemars Piguet (this time) – we’re talking about G-Shock and Coca-Cola.
The two brands have released a limited edition watch collaboration to celebrate 140 years of the soft drink giant.
The watch is built on the GA-2100 – one of G-Shock’s most popular and best-looking models.
The design is packed full of nods to the famous drink. The bezel and band take their colours from Coca-Cola’s famous contour bottle. The dial is dotted with bubble-like printed details – a hint to the drink’s signature fizz.
That’s not enough? Well the date indicator hand sits at the 9 o’clock position, and both it and the band loop carry the fluted bottle motif.
The case back features a bottle-cap-inspired engraving. It’s all very playful and I’m a big fan.
The watch is presented in exclusive co-branded packaging. I can see it being very popular with collectors. That said, purchases are limited to one per person.
Specs are solid across the board. The GA-2100 platform brings 200-metre water resistance, Carbon Core Guard construction, world time across 31 time zones, five daily alarms, a countdown timer, and a 1/100-second stopwatch.
The battery life is around three years.
The case measures 48.5 × 45.4 × 11.8mm and weighs 51g. It uses G-Shock’s signature carbon and bio-based resin throughout, which keeps things lightweight without sacrificing durability.
The GA-2100CC-3A is priced at $160 in the US and £160 in the UK – available now on G-Shock’s website.
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